UK e-commerce boasts £720m trade surplus - the largest in the world

Britain’s online retail economy generated a trade surplus of £720 million in 2013, according to new research by OC & C Strategy Consultants and Google.



The US and Germany were a distant second and third with trade surplus’ of £110 million and £12 million respectively.

It’s thought that most of the UK’s online exports were generated by fashion, with brands such as Asos, Burberry and Dr Martens leading the charge.

Peter Fitzgerald, director at Google, said: “The global increase in the number of people with internet access coupled with a rise in consumer confidence provide the ideal e-commerce market in the world but also have the high level of trust international customers have in UK brands and retailers. In future, any retailer wishing to enter the market must adopt a digital-first strategy to succeed”.

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