British Wool goes Platinum (12/10/10)

The Platinum logo will be available to manufacturers that are buying 100% British Wool through the British Wool Marketing Boards (BWMB) Platinum Certificate, which traces the wool from the wool auction through the processing chain and is carefully checked and confirmed as 100% British Wool at each stage.
Ian Hartley, of the British Wool Marketing Board commented "The new platinum logo is simply an extension of our existing certification system that has been there for many years for the trade. We believe that many manufacturers now see this certification route as offering real marketing opportunities at consumer level."
The new logo which will be available as a carpet label will also be accompanied by a promotional leaflet which will define the 100% British Wool story.
Remland Carpets managing director Trevor Ballard commented "We always try to promote British made products and this new labeling will help us and our customers to easily identify British goods."

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